Cricket in India: Moving Into a League of Its Own – India Knowledge@Wharton”Yes, priorities have changed for a segment of the population,” says Sridhar Samu, professor of marketing at the Indian School of Business (ISB), Hyderabad. Adds Bamzai: “Cricket today is a metaphor for change.” According to Ashish Kaul, executive vice-president of the Indian Cricket League (ICL), a rival to IPL: “We as a
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